Meaning/Pronunciation

Éclairer: “to enlighten or shed light upon

Correct French Pronunciation [ekleRe]

Abbreviations/Nicknames: 

•É  or É.CO (as a play on eco friendly)

Philosophy 

We pride ourself in sourcing the softest materials we come into contact for our products, as we are exposed to more and more blends and silhouettes our products will grow. Join us in our journey as we expand our minds and wardrobe  

Outlook

We will slowly transition into sub brands to keep things fresh all while under the É umbrella with subtle branding. You will slowly get to know us and our interests from broader subjects such as: astrology, color theory, science and religion. To our flip on historic logos, down to niche pop culture references.